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Get COVID-19 updates | COVID-19 Vaccine

Vaccine Hesitancy CME

Enabling Healthcare Providers to Use a Patient-Centered Approach to Educating Patients about the COVID-19 Vaccine in Medically Underserved and Rural Communities in South Carolina

Sponsored by the University of South Carolina School of Medicine-Prisma Health Midlands CME Organization and the South Carolina Center for Rural and Primary Healthcare

Activity overview

The goal of this activity is to equip healthcare providers serving in South Carolina’s medically underserved and rural communities with tools to engage their patients in educational conversations about the COVID-19 vaccine using information that is grounded in both scientific and cultural rigor and a patient-centered approach based in Motivational Interviewing.

These modules are intended to increase the comfort level of healthcare providers to have conversations with their patients about vaccine hesitancy with the COVID-19 vaccine.

Each module is independent and has been approved for AMA PRA Category 1 Credit(s)™. Specific credit designation statements are listed the individual module page. Participants can choose to complete all or individual activities for CME credit.

Target audience

Healthcare providers in rural and medically underserved communities in South Carolina.


Planning Committee members Matt Orr, PhD, Morgan Rhodes, PharmD, Megan Weis, DrPH, Patricia Witherspoon, MD, L. Alex Young, MD, Elizabeth Hipp, Daniel Layton, Andrea Mitchell, Shaun Riffle, Adrienne C. Ross, Michele Stanek, Clark Wallace, Nancy Williams, Carson Woodham and Kylee Yturralde have disclosed they have no relevant financial relationships to disclose. There is no commercial support for this activity.


View each CME module below and follow the instructions. The minimum performance level to successfully qualify for AMA PRA Category 1 Credit™ is provided. After completing the module and evaluation, your participation will be recorded in our CME database. CME transcripts are available upon request by contacting the CME office at or 803-434-4211.

Overall educational objective

At the end of this module participants will be able to identify key communication strategies based in Motivational Interviewing (MI). Participants will also see the MI- based strategies modeled in a simulated patient interview about the COVID-19 vaccine.


The resources provided below were designed as supplemental materials to assist with engaging in conversations with patients about COVID-19 vaccine hesitancy. While the purpose of the videos above is to model the style of the recommended approach, these resources have more detailed information about COVID-19 vaccine hesitancy.

Black Americans' Distrust of Medical Treatment in the US
Brief Conversation Guide for Building Vaccine Confidence
Expanded Conversation Guide for Building Vaccine Confidence
Frequently Asked Questions and Response Guide