We are becoming
Prisma Health
Greenville Health System (GHS) and Palmetto Health are becoming Prisma Health. Your health care is still local. Your doctor won’t change. Your hospital won’t change. Only our company names and logos will change to reflect our unified organization, and to make it easier for you to connect with us.
Our story
Our patients have told us they need high-quality, accessible health care and they’re concerned about rising health care costs. To meet their needs, GHS and Palmetto Health have come together to create a new, not-for-profit, multiregional health organization that’s designed to improve the health and well-being of the communities we serve.
Patient Benefits
Improve the health of the people of South Carolina
Increase access to care
Improve the patient experience
Address rising health care costs
Our Affiliate System
We are building one organization with affiliates in two regions, in the Midlands and Upstate of South Carolina. Our parent company, now known as Prisma Health, supports both affiliates with overall direction and leadership as we continue to align. We will soon share one brand across the entire organization to better reflect this.
The rebranded Palmetto Health-USC Medical Group will continue to operate as a joint venture between the Midlands affiliate and the USC School of Medicine, and will transition to its new name, Prisma Health-USC Medical Group, in late 2019.
Upstate
FAQs
What's changing?
Greenville Health System (GHS) and Palmetto Health are becoming Prisma Health. We are one organization with affiliates in two regions, the Midlands and the Upstate. We no longer will use the interim name SC Health Company. Both affiliates will begin using the Prisma Health name and logo in early 2019. We will retire the legacy names and brands for GHS, Palmetto Health and our aligned entities as we move to one name and brand.
Palmetto Health-USC Medical Group will become Prisma Health-USC Medical Group, and will begin transitioning to its new name in late 2019 when it has fully implemented its new patient registration, appointment scheduling and billing system.
The interim parent company name, SC Health Company, will change immediately.
The new company brand and name will begin replacing the GHS and Palmetto Health brands and names in early 2019. However, campus and hospital names you’re familiar with will retain their core brand identities. Legacy hospital identities like Baptist, Greenville Memorial, Laurens, Richland and Tuomey will be included in the new names. Specific hospital names with the new brand will be introduced in early 2019.
There will be a phased approach to the rollout. We will begin branding all SC Health Company parent company materials as Prisma Health immediately. In early 2019 we will retire our legacy brands and will begin using the Prisma Health name and logo for GHS, Palmetto Health and our aligned entities. This is when you will begin seeing the new name and logo in things from email signatures and voicemail to advertising, websites, social media sites, badges and more.
The Prisma Health Board of Directors named a Task Force who worked with marketing and communications leaders from GHS and Palmetto Health in the development process. This team engaged an internationally recognized branding agency to create our new name and logo. Together over the course of nine months, the team gathered input to guide the name and logo development from more than 200 people – team members, physicians and community members in the Midlands and Upstate – through focus groups discussions. We also consulted our legal counsel to ensure we landed on a name we could fully own. We ultimately chose the name Prisma Health because the team, and those they consulted through the process, saw great potential for how that name and the logo could represent our organization today and as we move into the future.
Our new name is a made-up word, which is intentional. Most real words have been trademarked, often by an organization related to health care. We chose a name that is unique, one that stands out. Like Google® and Starbucks®, we have the opportunity to take a new name and give it meaning – make it our own.
Prisma Health reflects the multifaceted, dynamic organization we are today, and lights the way for all we are becoming. Our new name includes a visual identity that unites us. Bold and fresh, the logo design includes sharp angles and bright, vibrant colors that distinguish us from traditional health care providers in our region and beyond. The design of the letters is intentional and engaging, evoking the facets of a prism, and illustrating how we are looking at health care in a completely new way.
We are one health organization and one team: Prisma Health. As colleagues and members of the community, we are our brand. Each of us is responsible for bringing to life our new Purpose Statement – Inspire Health. Serve with compassion. Be the difference. – through every action and every interaction at work. Palmetto Health-USC Medical Group, which will transition to Prisma Health-USC Medical Group in late 2019, also will adopt the new Purpose Statement.
Since we announced the creation of SC Health Company (interim name) last November, we’ve realized the sooner we can integrate under one brand, the faster we can realize our goals and accomplish what neither affiliate can do alone.
After speaking with team members, physicians, patients and community members from both affiliates and the Medical Group, it became clear that now is the time to begin building equity in one brand and one purpose.
We’re confident that together we will continue to make great strides to improve the patient experience, clinical quality and access to care, while addressing rising health care costs. By unifying under one brand, we want to make it easier for our patients and their families to understand who we are and what we do when they need our services. The sacred relationships between patients and their physicians/advanced practice providers will not change.
Our commitment to transforming health care through education and research will not change. From educational and clinical research initiatives to collaborating with our academic partners, the organization remains strongly committed to academics. We will continue to focus on educating the next generation of physicians, nurses, dentists and other medical professionals and investing in clinical research to improve the lives of those we serve.
The rebranding will take place over the next year or more. We’re putting together a detailed plan to manage the conversion of the various elements in a phased, cost-effective manner. At the affiliate level, printed materials will be transitioned to Prisma Health in early 2019, replacing existing materials and such as they are depleted. Digital conversion costs are negligible. We’re working now with our signage vendor on the plan and estimates, and will re-use as many of our existing signage structures as possible. Signage replacements are scheduled to begin in early 2019.
We are one organization with affiliates in two regions. Our parent company (now known as Prisma Health), supports both affiliates with overall direction and leadership as we continue to align. Soon, we will share one brand to better reflect this. The rebranded Palmetto Health-USC Medical Group will continue to operate as a joint venture between the Midlands affiliate and the University of South Carolina School of Medicine.
Our parent company has its own board and leadership team who are responsible for overall strategy and support of both affiliates. In addition, both affiliates have their own boards and leadership who are responsible for making many important decisions at the local level, including those affecting patient care, operations, accreditation and hiring.
Palmetto Health-USC Medical Group, which will become Prisma Health-USC Medical Group in late 2019, will retain its management committee comprised of Medical Group, Palmetto Health and University of South Carolina leadership.
We plan to rebrand the GHS and Palmetto Health websites in 2019. Eventually, our plan is to create one new website that supports the parent company and both affiliates, including the Palmetto Health-USC Medical Group.
What’s staying the same?
Your health care is still local. Your doctor won’t change. Your hospital won’t change. Only our company’s names and logos will change to reflect our unified organization, and to make it easier for you to connect with us. The sacred relationships between patients and their physicians/advanced practice providers will not change.
We remain committed to improving the health of our communities and the lives of those we serve. In joining together, we are not simply building a new health company—we are building a more innovative organization that will transform the way care is delivered in the state of South Carolina.
Our dedication to providing a supportive and inspiring work environment for our colleagues—including physicians, nurses and caregivers, and all team members—will not change. Our people will help bring our Purpose Statement to life every day: Inspire Health. Serve with compassion. Be the difference.
Prisma Health is led by our Co-Chief Executive Officers, Chuck Beaman and Mike Riordan, who have been in their roles since November 2017. They will remain as leaders during this important transition, defining what it means to be a unified and transformational health organization.
More information about our Board of Directors and senior leadership team is available below.
Have questions?
We’ve answered frequently asked questions about the new brand. We invite you to submit additional questions or comments.
